Consulting

We do not want to work with you and then leave you to fend for yourselves. For every organization we work privately with, we help develop a document that outlines outcomes and provides tools that can be referred to, utilized and augmented as the needs arise. As well, we develop “check-in packages” for our clients so that they can call us, as questions arise, without having to worry about it costing a fortune every time you pick up the phone.

Personal Brand Consulting

“Your brand is what others say about you when you’re not in the room”
Jeff Bezos, CEO and founder Amazon

We work with leaders, future leaders, sales executives and professional speakers to help them understand who they are, who they wish to become, their value to others and how to communicate it effectively. The goal is to help you communicate being authentically you so that people understand your value to them, know how you can help them solve their problems and engage. It is helping you lay down the foundation of trust so that others believe in you.

Ben really understands the value of branding and marketing. He is always willing to explore unique and creative options with his clients to meet their specific needs. He has an extensive portfolio of work with a wide range of industries benefiting from his expertise.

-Tracey Carlson

Corporate Branding

We work with business to business, mid-sized companies to help them communicate their value to the world. We help assess if the brand that they have been portraying is still relevant, whether it still tells the right story and if they are telling it to the right people. From there, we work to develop language and tangible evidence for the brand so that those who engage with it, understand how it can help solve their problems and make their lives better. It is helping companies to not be commodities, but rather valuable partners that solve real problems and create opportunities for success.

Ben is a tangible resource for persons seeking to grow their enterprises through repeat and referral business. If engagement marketing is part of your annual plan, connect with Ben and add him to your team.

-Phil Domask

Brand Storytelling


The first thing I tell all my clients is to get rid of their mission and vision statements.

Why?

Because no one remembers them, no one lives them and no one communicates them to others.

Tell a brand story instead. . .

Brand Storytelling is used both inside and outside the company to give people a reference point as to who the brand was, what it is and where it is going.

For staff, it is a way to help with engagement, build trust and loyalty and a sense of purpose. If employees understand how they fit in to the brand story, they are more loyal, more productive, better advocates of the brand and help onboard new employees better to help continue the cycle.

Here is a piece that I have written on this subject.

Top 10 Ways to Increase Employee Engagement and Company Loyalty

Externally, a great brand story builds trust and confidence in your organization and allows your best clients to champion your cause by telling your story to those within their sphere of influence.

We work with you to understand your brand.  What differentiates you?  What makes you unique and valuable and to whom? We spend time with you, your staff and your customers to find out who you really are and what you really do well.  From there, we help you develop a story that people can easily understand and retell at a moment’s notice, no matter what position they have within your company.

The value to you is loyalty, trust and marketing that will pay dividends for years to come.

I was recommended to Ben and am delighted that I was! Ben reacts quickly to requests, he is creative and does what he says he is going to do! I would fully recommend his service.

-David Gadd

Let's talk some more.

ben@yourbrandmarketing.com